Someone apart from horoscope sellers must have thought of segmenting people according to their zodiac signs before, right? If they can get a match for two people based on their signs, and since each sign has its own assigned objects (stones, amulets), and each self-respecting brand has "brand personality", why not match people to their lucky products then?
It seems like a perfect product placement opportunity for enterprizing horoscope writers. Plus, if you know site users' birth dates, does it make sense to show custom sign-appropriate ad units?
In 2001, according to Gallup, 28% of people believed in astrology and 18% weren't sure.
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