Facebook Competitions - Good or Evil?

There was a time when opening up beverages caps could win you bicycles, eating a certain biscuit brand can get you gift hampers and by submitting a wrapper could get u a t-shirt and cap. Now the time has advanced and along comes facebook. If Facebook were a country, it would be the third largest in the world.

So, now what do we so called social marketing guys decided to with it? Old wine in a new bottle! Yes, remembering the fact that the largest constituent of Pakistani population is youngsters so why not apply all our tactical gimmickry over social media. As a result, we see facebook competition spring up like wild fire across the Pakistani social sphere.

Theoretically speaking, its a tried and tested effective marketing strategy yet what is it that such competitions are advocating? Cheat yourself to win an Xbox or create fake accounts and tag anonymously to get a brand new PSP. It may be getting the brands mileage but one should also consider the downside of it as well. Its a debatable topic and a pretty controversial one too, however in simple words, Fair play must be preached and made popular because the responsibility of teaching good and denouncing wrong still remains on our shoulders.